Discovery

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Branding / Motion

John Hendricks launched Discovery Channel with a mission to satisfy curiosity and make a difference in people’s lives by providing the highest quality non-fiction content, services and products that entertain, engage and enlighten. To further this mission, Discovery is now uncovering mysteries, recovering histories and discovering the unknown to inspire curiosity.

The new identity centers on the idea of a morse code. Mysteries unfold, history is revealed and the unknown is explored as the messages are decoded.