RVO Health - Optum Now
DigitalRVO Health is the largest health information platform in the U.S., dedicated to helping millions achieve better health with a shared commitment to wellness.
The transition from Optum Store to Optum Now was an opportunity to tell a new brand story, defining its identity, voice, and overall tone across all digital channels. Emails, social media, and other assets were developed to reflect the brand’s personality. Each project was led from concept to execution, ensuring a cohesive and engaging experience.
The transition from Optum Store to Optum Now was an opportunity to tell a new brand story, defining its identity, voice, and overall tone across all digital channels. Emails, social media, and other assets were developed to reflect the brand’s personality. Each project was led from concept to execution, ensuring a cohesive and engaging experience.
Email Hero Designs
Email remains a vital channel for digital marketing. Using motion, these emails grab attention, communicate messages clearly, and drive user engagement.
Email remains a vital channel for digital marketing. Using motion, these emails grab attention, communicate messages clearly, and drive user engagement.
Redefining Brand Voice in Email
The transition from Optum Store to Optum Now drove a rethink of the email design. While Store focused on products, Now represents a broader online healthcare experience, offering tools, services, products, and personalized engagement. The challenge was translating this expanded platform into email visuals, communicating the new offerings, updating the brand voice, and guiding users to explore the full Optum Now experience.
The transition from Optum Store to Optum Now drove a rethink of the email design. While Store focused on products, Now represents a broader online healthcare experience, offering tools, services, products, and personalized engagement. The challenge was translating this expanded platform into email visuals, communicating the new offerings, updating the brand voice, and guiding users to explore the full Optum Now experience.
Before (Optum Store)
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After (Optum Now)
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Social Media
Pov: Your friend who is a doctor.
We believe healthcare doesn’t always have to be serious. Social media gives the freedom to break from traditional tones and explore creative, boundary-pushing content—honest, direct, and relatable, without being dismissive. Here are some posts and experiments that do just that.
Pov: Your friend who is a doctor.
We believe healthcare doesn’t always have to be serious. Social media gives the freedom to break from traditional tones and explore creative, boundary-pushing content—honest, direct, and relatable, without being dismissive. Here are some posts and experiments that do just that.
