Orrobe
Social
Website
The Brief: With an established visual identity in place, the goal was to translate the fragrance brand into a cohesive digital presence across social and ecommerce touchpoints, while brining the products to life through new photography.
The Solution: Extended the existing brand into social content and product detail pages, developing visual concepts that highlighted the personality and character of each fragrance. Also participated in the photoshoot to help shape the visual direction and create imagery for the digital experience.
As the brand grew its presence in the Korean market, its social content needed a stronger visual direction to bring the brand to life. The goal was to create a cohesive mix of product, lifestyle, and editorial content that stayed true to the brand.
To bring the brand’s visual identity to life beyond the screen, the campaign came together through a photoshoot with a well-known Korean celebrity. The creative direction focused on shaping the right tone and mood for the brand, from overall styling and outfits to the visual details that brought the story together.
As the brand expanded its digital presence, the product pages needed to carry the same visual language as its social and campaign content. The goal was to create a PDP experience that felt elevated and on-brand while making the product, story, and key details easy to explore.